|
Martin Lehmann - 8 May 2004
[See also: Feminist zealots create an anti-male
world
and Feminists
and the anti-male paradigm]
So pervasive is the radical feminist mission to rubbish and trivialise the
role of men in Western society that advertisers have become dupes in their
campaign. Many advertisers think it is smart or cute to promote their products by
depicting men as bumbling oafs.
By publicising their gullible stupidity, we hope that the male population
(together with their wives and daughters) will shun
their products.
Kelloggs
It is bad enough that this giant American multinational contributes to
obesity in Australia by marketing products containing up to 41 per cent sugar.
It adds insult to injury by taking the mickey out of men while flogging its
sugar-laden products. Kelloggs Fruit Loops cereal, for instance, consists of a
horrifying 41.5 per cent sugar. You would have to be a fruit loop to eat such an
unhealthy product.
In its latest TV commercial for a product called LCM Kelloggs portrays dopey dad
wrestling with a runaway billycart while mum sits smugly with her children
dispensing LCM. Bumbling dad ends up in the creek while a voiceover exclaims
"mum - you get all the glory".
Contact Centre
Reply Paid 762
Grosvenor Place
Sydney NSW 1220
Telephone Australia: 1800 000 474
Telephone New Zealand: 0800 881 889
Email consumer.affairs@kellogg.com
Australian Capital Reserve Ltd
A grey-haired old fool of a man, complete with eyeshade is struggling to work
out his financial affairs. Naturally, the smart, smug wife (no eyeshade) comes
to his aid and easily sorts out the problem.
Call them toll free on 1800 002 009
Ikea
Furniture multinational, Ikea, has joined the
growing list of companies using negative stereotypes of men as bumbling fools to
advertise their products. In this TV commercial, a clumsy male gawks at his son drawing on the wall, turns away and walks smack
into a drawing of a door on the wall, bounces off and ends up spreadeagled on
the floor. His equally dorky son squints at him through coke-bottle glasses and resumes drawing.
Ikea hasn't caught up with the 21st century yet, they
don't have an email address but you can telephone them.
| Springwood, Brisbane |
+61 |
(07) 3340 2000 |
| Moorabbin, Melbourne |
+61 |
(03) 9555 5222 |
| Richmond, Melbourne |
+61 |
(03) 8416 5000 |
| Moore Park, Sydney |
+61 |
(02) 9313 6400 |
| Blacktown, Sydney |
+61 |
(02) 8868 3900 |
Cadbury Schweppes
Soft-drink manufacturer, Schweppes, part of the
multinational conglomerate, Cadbury Schweppes, is another in a
long line of advertisers to
promote SMS (stupid male syndrome).
The marketing morons at Cadbury Schweppes play to this
theme in their latest commercial where we see a dorky male
annoying a bunch of smart, slick females by hitting tennis
balls all over the place.
By consuming the sugary Schweppes elixir, the females are able
to direct the tennis balls, with some glee, into the groin
of the dork.
It is time for men to fire a few missiles at the groin of
this multinational monster that makes a profit of over A$
2.4 billion by marketing unhealthy sugar-based products
around the world. Products include Cadburys, Cottees,
Dr Pepper, Red Tulip, Solo, Sunkist and 7UP.
If you are sick of seeing men portrayed like this then
let Cadbury Schweppes know. Telephone them on their
toll-free number, 1800 250 260 or email
them and let them know you will boycott their
products.
Royal Automobile Club of WA
The RAC's advertising agency must employ some rabid feminists as the
organisation is currently running two despicably anti-male TV commercials.
In a commercial promoting Neighbourhood Watch we see what can only be
described a truly revolting man pretending to be a watchdog. This foolish man is
bounding about on all fours, barking, panting and sniffing trees. How any man
could demean himself like this is a mystery to me.
In the other TV commercial we see a pot-bellied old fool of a man dressed in
swimming trunks, zinc cream splattered on his bulbous nose, with a rubber ducky
encircling his ample girth, high-stepping barefoot across hot beach sand, only
to stare in horror at the keys locked inside his car. What a fool.
Email the PR department
|