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How the election was won  - Labor rewrites the campaign textbook

Martin Lehmann - 22 December 2007

If the coalition candidates at the recent federal election were the Board of Directors of a public company seeking re-election at an AGM they would have been unanimously re-elected. During their term, they increased shareholder value and governed prudently and professionally, although not always to the satisfaction of all shareholders.  

  • The $96 billion debt inherited from the previous Labor government was paid off and the economy strengthened  such that Australia sailed unscathed through the Asian economic crisis. Howard has left Australia with one the developed world's strongest economies. Unemployment is at a 30-year low.
  • Howard's courageous decision to send in Australian troops to East Timor during its transition to democracy saved the fledgling nation  from complete annihilation at the hands of the murderous Indonesian-backed militias.
  • Older Australians should be eternally grateful for the Howard government's generous improvements to the superannuation system.
  • After decades of government paternalism fuelled by  a do-gooder mentality saw Australia's outback Aboriginal population spiralling into degradation and genocide, Howard had the courage to implement the Northern Territory intervention program to finally deal with the problem.  

Yet the gullible eastern states punters chose to throw out a successful government and replace it by a union-controlled party led by a trained parrot incessantly squawking "working families" and "education revolution".

Only the voters of Western Australia, the engine room of Australia, backed the coalition. The only incumbent Labor politician to lose his seat to a Liberal was in the WA electorate of Swan.

It seems the West Aussies are less susceptible to the spin and propaganda of the  forces that ranged against the Howard government.

And those forces were considerable. 

Labor creates a new election-winning paradigm

The Labor Party some time ago recognised the enormous difficulty of toppling a government with such a strong economic record. The Coalition was also recognised as superior on issues of national security, and was gaining ground in the areas of health and education.

So Labor conceived a new paradigm to win the next election. It set in motion a clever PR campaign to change the public perception of the Coalition, and particularly the public perception of John Howard, well before the election.

This new strategy was backed up a professional, disciplined approach that saw Labor frontbenchers rigorously trained in media performances. By the time each one fronted for a debate they had been through gruelling sessions in front of a mock TV audience with a person playing the part of their upcoming opponent.

It was a war waged on a number of fronts. 

The unions

The disinformation portfolio was handed to the ACTU. The union bosses running the Labor Party spent a total of $30 million on the election campaign, including $14 million on a cleverly crafted TV campaign savaging Howard and the Coalition government over the Work Choices IR laws. 

Unable to find many people disadvantaged by the new laws, the unionists resorted to hiring actors to portray heart-wrenching dramas about abuses of workers.

The most famous advert featured actor Fiona Walsh as single mum, Tracey, who was sacked for not leaving her kids home alone to work an extra shift. Although entirely fictional, by the time voters went to the polls the  ads had been so convincing that people believed they had seen the plight of Tracy on television current affairs shows. 

In a delicious irony, Walsh's former agent, Elizabeth Ellis, is claiming Walsh underpaid her $7,000 for her services.

The ACTU's  2-year scare campaign worked brilliantly. Although most people polled believed Work Choices would not affect them, they had an uneasy feeling that the laws were bad.

The media

It concert with this campaign, the Labor strategists used their tame media hacks to portray Howard as old and burned out, out of ideas. 

All of this was seized on by the lefties and Howard-haters in the Fairfax media, the ABC, SBS, academia, and by the bleeding hearts and the arts community.

The campaign was amplified by the left-leaning media generally - after all, most journalists are member of the powerful union, the Media Entertainment and Arts Alliance and hence have a natural empathy for a union-led political party..

This bias is reflected in their widely divergent treatment of Howard and  Rudd. No matter what Howard said and did, the media generally portrayed it in a negative light. Rudd, on the other hand, could do no wrong. Three clandestine meetings with disgraced lobbyist Brian Burke were conveniently overlooked. Rudd's drunken night out in a Manhattan strip joint was actually applauded by the media, claiming it showed he was "just one of the boys." Imagine the shrieks from the feminists if Howard had been in Rudd's position.

Labor's great propagandist

No better example of media bias is The Australian's Left-wing cartoonist Bill Leak. This one-man propaganda machine has been pumping out venomous anti-Howard "cartoons" day after day, for years.  See the panel opposite for a sample of Leak.

Described by former Labor minister Graham Richardson as the "last great leftie", Leak has probably contributed more to the Labor campaign than any other single person. Readers can avoid Philip Adams' poisonous diatribes in The Australian , but Leak is in your face. Masquerading as a "cartoonist" he slips under the radar of scrutiny.

Leak's Howard-hating is displayed in his "Australo Politicus" cartoon — Leak's take on the finding of a seven-million-year-old skull in the African desert. He traces the evolution of prehistoric man to John Howard. Leak says, "I believe these early hominids have very pronounced bottom lips ... put a bit of hair [there] and incredibly, almost miraculously, it looks a lot like John Howard … and I think I am onto something here."

In a gross act of plagiarism, Rudd, on the other hand, was depicted as the comic book superhero, Tintin, complete with cute dog.

And, just like Tintin, "Rudd looks like the little bloke who is taking on the big adventure and who just might prevail in the end", Leake said.

Labor's use of the internet

Labor harnessed the power of the internet far better than the coalition. Their left-wing mates at the Crikey website sent out regular anti-Howard messages in their daily emails.

The Labor camp set up a front group on the internet called Getup. This activist group portrayed Howard as mean and heartless as it fought long and hard for convicted terrorist David Hicks' release from Guantanamo Bay.

Getup campaigned strongly for Labor in the November 24 election.

Now that Labor has won, Getup has suddenly lost interest in David Hicks. Getup campaign manager Ed Coper refused to criticise the decision by the new Labor government to impose a control order on Hicks when he is released from Adelaide's Yatala prison at the end of December.

"All governments have got to weigh up the liberties of individuals and security as a whole," Coper said in an interview on December 11. And weigh up who we are working for, he could have added.

Letters to editors

It seems obvious that the sheer number of anti-Howard letters appearing in opinion pages over the past two years was part of the campaign. The ratio of letters was around 3 to 1 against Howard. Although it is expected that an incumbent government would receive more hate letters than an opposition, the size of the imbalance indicates an orchestrated campaign.

Getup's website boasts about the number of letters to editors it has orchestrated.

Howard's fate sealed 12 months ago

By the time Rudd was elected Labor leader some 12 months ago, the election was already won and Howard was doomed. The opinion polls told the story. They zoomed up in Labor's favour when Rudd was elected leader and stayed there.

Howard realised too late that he could not win by throwing money around in the last few weeks of the election.

He realised too late that his promises of largesse could not counter the outpouring of spin, propaganda and bile from the unions, the elites, the bleeding hearts, academics, the arts and entertainment communities and newspaper letter-writers, together with the cheer squad from a Labor-friendly media.

Smarting from the defeat of their Messiah, Mark Latham at the last election, these groups and forces have been working over Howard for the past three years. 

Leak working on the next election

Leak is already working on Election 2010, regularly lampooning new Liberal leader Brendan Nelson. Tintin barely rates a mention.

If the Libs have any hope of winning the next election they have to adopt Labor's tactics - starting now.

 

A selection of Leak's scurrilous cartoons
This "cartoon" from The Australian's Bill Leak is nothing more than a propaganda piece. Click for full-size.
Leak has been a tireless campaigner against the government's new IR laws. His regular depiction of business owners and CEOs as brandy-sipping, cigar-chomping bloated capitalists is straight out of the communist manuals. Click for full size
Note the clever imagery. The boy hero Tintin thumps the old man knocking out his false teeth.
Leak was in glee after the election. For ten days straight he continued to lampoon Howard, as above.
 

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